Day 14: The Power of 10

Let's change our system from a pyramid to a pillar of Life that
gives to all the very best. Notice the pyramid stops at a point,
but the pillar can keep growing and growing.We must first pass
through the eye of the needle. Which means we have to change
ourselves to become people of integrity and principle. We have
the tools to do so. Are up to the task?

Make sure that you have read "Selling vs Marketing" and "Generating Leads through Mathematics" before this post so that you have the proper context and foundation.

Following on the previous day’s post where we looked at the simplicity of 1+1 in ‘lead generation’, we will today look at the Power of 10 approach which will, as previously mentioned, be the key to taking the 1+1 and creating an exponential growth within your business, and ultimately in changing the world.  Again, we are assuming that you are representing a product of integrity, designed to support another person to bring out their very best.

So, for this post we will have an interactive exercise that will help illustrate the point. So for this you will need a blank piece of paper and a pen. At the bottom of the paper you will write the number 1. Then above the number 1, you will write the number 10, then above that you will write the number 100, and each line above will be the number below multiplied by 10. So at each level, starting from the bottom we have increasing Powers of 10 (i.e. 10^0, 10^1, 10^2, etc) and you will do this until you reach 10,000,000. Not including the first level, which is 1, we will have an additional 7 levels.

So, now, going back to the previous day’s post, YOU are ONE, and using 1+1, you will find 10 people whom you will impact directly. You can do this over the next month or year, that will depend on you. But if you find 10 people and you impact their lives in a positive way and then you have them repeat the pattern, then you will have 100 people. Now in the context of your business, this could mean getting 10 other people involved in your business, or it could mean finding 10 customers, depending on the nature of your business model and product. But, let’s take 10 customers for example. If you dedicate yourself to really impacting those 10, once they see the results for themselves, they will of course want to refer you to others and for each customer, even if they only refer 10 people to you, that is now 100 new potential customers. So even if you spent a YEAR impacting 10 effectively, then the next year you would have 100 new people to work with potentially. Following this pattern you would then have 1000 the next year and so on. Now, how long would it take to reach 10,000,000 people? Honestly I don’t know how you are going to work with so many people practically, but the math speaks for itself. At a certain point you will be at full capacity so to speak, but then you may find other products or tools to support more people with along your journey. And even if you only reach 10% of these numbers you can work out for your product, what that would mean in terms of income for yourself, and what that would mean in terms of impact in the world. Now imagine that there are 100 or even 1000 or 10,000 other people applying this same approach. United with a product that supports people to become their very best, you can see that in only a matter of years, there would be a massive effect on this planet that would create measurable, undeniable change.

You can also see here why businesses like MLM’s or Network Marketing are such a threat to the system. Obviously at a certain point, not everyone can benefit from the business, which is why we would recommend a Direct Sales business that is based on selling a product of integrity and not based only on trying to sell people on making money, that way what you present benefits you and the other person no matter what. If you can find a business that limits the number of people who can participate in the business itself, then that is even better, because it will support you to not chase the money only, but really focus on the value of your product. Of course at a certain point, no matter what business model you have, there is a limit to the number of people on the planet, so the usual arguments against MLM’s actually apply to any business. Of course, if we understand the 80/20 principle we know that 20% of people in any business or market will generate 80% of the business. This is a product of our environment which is a competitive system that does not support all equally. At the moment, there is not much we can do about that, except to point those who are in a position to do so, to take responsibility for their lives, become people of integrity and walk in the system of business to change the world for the better, not motivated by profit only.

So what we have covered in this post is that through simply applying the approach of 1+1 within the context of the Power of 10 principle, you can, over time, grow any business or movement for that matter to eventually impact substantial numbers of people. In the next post we will look at how you can practically map out a plan of action for yourself that will support you to implement the 1+1 in a measurable way that will allow you to continue with whatever it is you are doing for money at the moment, to consistently build your ‘side business’ to eventually replace your current employment. Remember, this is not a get rich quick approach, it takes time and consistency and support. We have already mentioned some support tools such as the Global Information Network, and the Desteni I Process, and there will be others we suggest along on this journey as well, but our primary point at the moment is to lay out the foundation for our understanding of business and practical action required. We understand that our mind’s tendency when learning something new is to ask HOW HOW HOW? But we also know that the HOW is the same as the WHO and that unless the WHO (that’s YOU) knows WHY you are doing something and that what you are doing will lead you to the end result you are looking for then you will not find the HOW. The HOW is in the DOING, but don’t worry about that for now. For now, take a moment to remind yourself WHY you are doing this and what it is YOU WANT to accomplish.

See you next time.

If you find this blog to be of value and support, share it with others. Leave us a comment. Follow this blog and check back often to walk with me on this journey. Feel free to reach out! Let’s move together as one until all are equal! Until next time, “All the Best!”

Day 12: Why You Fail at Marketing

Before we get to that, let us just point out that you will encounter lots of very professional, confident people who will tell you how their marketing system is the answer for your business, but realize they are just trying to take your money. They will not tell you the truth about marketing like we have above. I have seen many people go down that road because of promises that did not pan out, and no matter what we told them, once they had it in their head that there was an easier way than what we will describe below, nothing could help them. It's like the apple in the garden. You have this snake who speaks in fancy words and tricks your mind into thinking there is an easier way of doing something, and makes promises, and so you eat from the tree of knowledge, but it gets you nowhere except disconnected from the very source of power that you have within you. YOU! Your own power to speak and walk and build relationships. Marketing costs money. Bottom line. Now if you don't have the millions up front, then what is the direct approach that will work?


If you will recall our post from Day 1 about structure vs energy, you will remember that one of the points explained in that post was that for something to be sustainable, it must be based within a sound structure, not energy, because only a structure stands stable as itself, whereas energy is based on the mechanics of polarity, up and down, positive and negative. Therefore, for us to make progress on our Journey as Entrepreneurs for life, we must understand some key concepts, and these concepts are not obvious due to our education system, which we have discussed previously and this is deliberate to keep the majority of people in a position of disempowerment. So, if we are interested in empowering ourselves and others (which we are) then we will take heed of this important key concept.

That concept is the difference between selling vs marketing.

When we say marketing, we mean something very specific. Many people lump all kinds of various things into the category of ‘marketing’ so we will clarify this point firstly.

Marketing is when one spends money up front in an attempt to get other people to come TO you to buy your product or service. Advertising is the most obvious form of marketing. Advertising is a very specific form of mass manipulation where one place images and words together in specific ways designed to trigger associations and feelings that are embedded within the subconscious minds of those who would be exposed to the advertising. These ads, as they are called, require a great deal of research up front, and to be effective, must be tested on ‘test markets’ or ‘focus groups’ where one can assess the response of the consumer to the ad before investing tons of money to launch a wide scale campaign. Now, if one do not have the resources to do these test groups AS WELL AS the in depth knowledge of what people are responding to and how to craft images and words to elicit a specific behavioral response AS WELL AS lots of money to then launch the full advertising campaign, then if one attempts to enter the world of advertising, one will CERTAINLY fail. This would also apply to any other form of marketing where one stand back and wait for people to come to you. This is easy to do if one has lots of capital up front (i.e. millions of dollars) just to invest in the marketing, but I’m guessing that’s not you. We are not saying marketing doesn’t work, but we are saying it’s a form of business that eliminates the average person due to the up front costs and expertise required. The key within marketing is repetition (as it is in business of any form) however here it means that one must expose the SAME customer to your message at least 6 times before they act on it. And this is assuming you have spent the money necessary to create an effective ad. Because you also have to make sure the images and words elicit emotions such as fear, inadequacy, sexual attraction, etc. This is why it costs so much to advertise during major sporting events, because so much energy is being generated and then when one show the ad, the energy is directed towards the product within the person watching. You have to really know what you are doing and have lots of resources at your disposal. We have seen many people fail because they tried to compete in the marketing arena. Why do we say compete? Because within marketing, one is competing for another person’s attention. Look at all the hundreds of billions of dollars spent by MEGA companies (not to mention the subtle marketing done in movies and media generally) to capture the attention and imaginations of the masses. Another point within this is that advertising in itself has its limits. Meaning there is a limit to what a person will purchase just based on advertising. You typically don’t find people buying high value, high price items based on advertising only. In fact, the reason why you see advertisements for automobiles, with the exception of ads about ‘price reductions’ or ‘special limited time pricing’ (which are really just advertising the dealership itself, not the product per se), is to deal with ‘buyer’s remorse’ where a person will have the tendency to have some fear after the sale about the money spent. But the car commercials are always showing a pretty picture of a person driving through a mountain, having a great time, images of fun and freedom, which have been shown to reduce people wanting to return the car AFTER THEY BOUGHT. So even here, you probably did not know that, which shows why you are not going to be able to compete with the BIG BOYS so to speak when it comes to marketing. The areas where marketing typically works very well is with a LOW PRICED item, where there are going to be very few objections coming from the customer, so they will just buy the product without much fear of loss, because the price is low. Thus, you must have a cheap product where you get a small margin, which means you must sell HIGH VOLUME to make any money. And here really only a few can benefit, because the money is just not there to be spread to everyone in the chain. So the one doing the most work, the cashier in the store, for example, makes next to nothing, because they really represent little value to the business owner, except to collect the money, because the owner, through their marketing, is the one getting the customer to act. And as soon as the technology is there, they will replace the cashier with a robot, because no communication skills are really required to do the job. This is why you always have a salesperson for things like watches and diamond rings. People are not going to just walk into a store and buy these things from advertising. They need a person to close that sale. Just go to the mall and look at expensive watches and see how the salesperson interacts with you versus going to McDonalds. YOU cannot compete in that game, you don’t have the resources necessary. The only way for you to WIN is to not compete at all. If you are in COMPETITION then you will always lose. So how do we avoid competing but still create a business that will succeed in helping lots of people and in return bring in lots of income for you? This is where we must understand the real role of SELLING.

Direct Sales.

Direct sales is where you direct your self and another person as yourself. It is about selling, where YOU GO TO the other person, not placing any hope or wishful thinking that they will COME TO YOU. Let's look more closely at what sales and selling is really all about.

Selling, as we have looked at in various ways in previous posts, is really just about COMMUNICATION. A salesperson is someone who is effective at communicating the value of what they are offering to another person. Sales is in fact the most honorable profession, when one represents a product of real value. Marketing is deliberate manipulation of a person’s subconscious desires and feelings of inadequacy and deliberate misrepresentation of a product to convince the person’s subconscious/unconscious mind, that which actually directs their behavior, that the product is necessary for the person’s survival in the system (Check out how Big Pharma advertises to see the masters in action.) Sales is about speaking to another human being, understanding where they are at in their life and communicating with them in a way that is best in order for them to take action that will improve their life. If you have a product that is best, then sales is actually a responsibility that you have to reach as many people as you can. We are here to serve each other as equals, not just to make a buck. Anyone who has the opportunity to develop their communication ability (and there are tools that will accelerate this, email me at entrepreneursjourneytolife@gmail.com if you want more info on those), has the opportunity to create vast wealth for themselves, help other people, and thus improve the world in a real, measureable way. But a few things must be understood so that one does not fall back into the pre-programming that is designed to limit you. In other words, if you approach business like a marketer, you will fail. If you want to sell your soul to a big company that will have the resources to market and pay you and the other employees a slave wage (anything that does not reward you in direct proportion to your performance, and places a limit on what you can earn is a slave wage, in my opinion), then you can embrace marketing. If you want to achieve financial freedom though and open and willing to learn and change your beliefs, you may want to read further.

So, let’s assume one has the determination to learn from feedback, in order to improve their communication skills (or perhaps plugs into tools to support one with that), then what else is required?

One requires a product that will be high enough in value that one can ask for a price that allows one to sell a reasonable volume at an individual level. So instead of selling 1000 products a month, where one receives very little margin, and implies that the product is cheap and cannot offer much value to the customer, one sells maybe 5 or 10 per month and makes an income where one can have the luxuries that one prefers, has the time to enjoy life, and where the product is therefore worth a great deal to the customer. So the price is not ARBITRARILY high. It is reflective of the value that one gives to the customer and is thus reflective of the value that one places on oneself. Imagine the person working for 10 dollars per hour. What must they feel about themselves to be willing to sit and do something for that kind of money? What are you worth? Self-esteem is a huge limiting factor in this world and it is generally based on one’s ability (or lack thereof) to communicate with words, because if one can communicate then one can SELL and thus one can earn a living reflective of a high self-esteem. This is why charities and welfare programs are abusive - it actually embeds a low self-esteem program in the recipient (because they need someone to help them, thus are not capable themselves) and does not empower them to take MORE responsibility for their life.

So, your product must represent and provide a lot of value to a person, more than you ask in return, and yet what you ask must be able to give you a life that anyone would be happy with. Do not settle for less than what you are worth. And when you receive, because you have given more, you will be satisfied and your happiness will grow and so too will your effectiveness in this Life. You will use SALES to become a person of VALUE to yourself and others. Sales requires effort on your part. Marketing looks easier and is therefore more tempting to the mind. But you will find, if you follow that rabbit, that you will soon be complaining about the price of your product, the appearance, and other things that are of no substance, because you are trying to compete and find the lowest possible price so that you will get no objection, which means you are afraid of communicating the value, or at the very least, not confident (but there are tools and support systems for this!!! Email me: entrepreneursjourneytolife@gmail.com ). If you are focused on the appearances primarily then you are not focused in a way that will support you to succeed. Because you cannot compete based on appearance. The world 'appears' to have all the answers, but we know it only directs people into a life of slavery and misery. When you start a business, work with what you have, focus on the value, and improve the appearance over time, but don't let that deter you! One of my mentors, who was a multi-millionaire, gave me a valuable lesson early on in my process. He told me of an artist he knew who was unable to sell his paintings. He told the artist to double the asking price, and the paintings flew off the shelf, so to speak. I took that to heart. I was at the time selling a service and charging only 30 dollars per hour for my time. I doubled my price and found that I immediately attracted not only more people but people who were more serious about working with me and actually respected me and my professional opinions MORE! I took that to the point of eventually charging $350 per hour for the SAME service. Of course at that point my clientele was a bit different, but then I was meeting with millionaires and learning all sorts of things that I would never before have been exposed to, so I earned more than just money, which was great. All that I changed was my price, and I found that my self-esteem went up and I actually got better at what I was doing! So by charging MORE, I supported myself to give MORE service to my clients, so it was a win/win. Plus I could take on less clients at a time and really devote myself to the few that I worked with.

So the points must be clear by now: you must have a high value item, a high price, so that you can work less, and actually give more in the process, but you will have to develop your communication skills. You will have to conquer your fears of rejection and your fears of ‘selling’ that have been programmed into you to prevent you from accessing the highest paid profession in the world. If you work for a company, then at the top, or at the beginning of the company, is a salesperson. Someone who started with a vision and took a risk, and that is why they are getting the greater reward. But you are accepting it. ACCEPT NOTHING LESS THAN WHAT YOU ARE WORTH AND GIVE NOTHING LESS THAN YOUR BEST TO ANOTHER.

Just to add a side note here. Remember that we are working within the context of the system AS IT IS. We are not talking about how we would live IDEALLY. Ideally, the world would not require us to work in order to survive, and then giving value and being of service to others could be more like a self-expression rather than a necessity point, which would really be interesting to see as people become more and more creative in how they express love and appreciation for life and others. But, as it stands the system is a survival system and so we must work within that while also placing ourselves in a position to change the system to one that is best. If one read back through the previous posts and continue on this journey, we will explore these points further, but for now one can being investigating the Living Income Guaranteed and the Equal Money System proposals to see what is on our 'To Get' list. But for us entrepreneurs we must also focus on our 'To Do' list, and in order to become people of real influence in the system and to support others to do the same we must make a lot of money within as much integrity as possible, realizing in self-honesty that by simply using money at all, in the current system, we are participating in abuse. But if we run off into the woods and reject money we will be in a position of disempowerment and be at the mercy of the system and that would be deliberate self-abuse. So, let's walk and change the system as we go.

Now, there are a few other important concepts to consider, for example, if you are not marketing, then how will you get people to come to you? How will you get customers? Well, let's take it one step at a time. This is a journey. Let this information sink in. Read it again. Find the points where you react. Apply self-forgiveness. Find your point of self-honesty within all of this. Leave me a comment or send me an email if you have questions. We will cover the next few foundational concepts that will hold the keys to success in selling as we move forward on this journey, so stay tuned.

If you find this blog to be of value and support, share it with others. Leave us a comment. Follow this blog and check back often to walk with me on this journey. Feel free to reach out! Let’s move together as one until all are equal! Until next time, “All the Best!”

Day 8: This Too Shall Pass

Life is not a game. Business is a game. One of my mentors told me that when I went to him for support during a challenge within my business. Sport is competitive. There is a winner and loser. It’s tough. People try to cheat. But it’s also fun. It’s exciting, exhilarating at times. This challenge, although not apparent to me at first, was my first real competition in the business world. I wasn’t prepared for it, but then how could I have been? What I quickly realized though was that preparation was irrelevant, because my principle was all that mattered. When you are in a fight and you’re feeling defeated and you want to give up, what is that keeps you going? Is it the promise of reward? Is it the desire for recognition? Is it that you’re looking for a feeling of accomplishment? In any other business those would have been the common reasons, but for me, none of those things are ultimately important. What’s important is that what I am doing is best. If it wasn’t it would be easy to walk away. But when you know WHY you’re doing something, then there’s no giving up. It’s not even an option. And paradoxically, that is real freedom. Because when we bind ourselves to the principle of what is Best for All, we do not bend with what experience throws at us. We have the freedom to choose the right thing no matter whether the experience is positive or negative. And within this realization I found my real strength. If you go back and look at the post for Day 1 where we discussed energy vs structure and Day 5 discussing the use of emotions in selling, you’ll see that the one who bases themselves in energy is the one who eventually loses. Because energy always has a beginning and an end. Don’t believe what they tell you that energy cannot be created nor destroyed. That is lies that are put there to fuck with your mind. If energy can’t be destroyed then why is there divorce? Energy doesn’t last. Principle does.

So, when the competition came, looking for a way to destroy what I (along with many others) had spent years building, I had to very quickly learn to compete at a totally different level. It would be like playing little league and then being called up to the minors (I’m not going to say the major league, because that would give these guys too much credit, lol). Also, understand when I am talking about the competition, it’s not personal. I don’t hold a grudge because I realize that the reason we abuse and fight and compete is because we have abdicated our responsibility to a system, which is the Ego. The ego is the result of separating ourselves from life. And at this point in time it has become like an entity in itself. It is antithetical to life. It is in fact death itself. It is energy based and therefore has to move from host to host sucking the life out of every person it touches. The sad thing is that we allow it. We accept it. We in fact created it, we’ve just allowed ourselves to forget. So, now we have to take responsibility and direct it. And in this ‘fight’ our tools will be self-honesty, where we allow ourselves to examine who we are, who we have become, being open and honest with ourselves so that we may see the err of our ways; self-forgiveness to allow ourselves to stop the cycle of self-reinforcement, to not punish ourselves and perpetuate the abuse, to open ourselves up with a clean slate; self-correction to correct those parts of ourselves that do not act in ways that are best for ourselves and everyone else, to restructure ourselves from the clear starting point to rebuild a foundation within ourselves that will support us to act in ways that are best. We don’t actually have to ‘fight’ the ego, because that will only strengthen it. We only have to forgive ourselves, take self-responsibility, and remain stable within our principle, and eventually the ego will run out of energy.

So within a business based on principle, you are going to find yourself in fights. You can’t stand up for Life in a system of abuse and not expect to piss someone off. And when the fight comes, just remember WHY you are doing what you’re doing. Remember your starting point. Remain stable and realize that the attacker is in fact YOU; a part of you that has gone astray and is coming back looking for direction. Clear the emotions, forgive, and direct. That is how we will weather any storm that may come. Eventually the storm will pass.

I forgive myself that I have accepted and allowed myself to doubt my purpose.

I forgive myself that I have accepted and allowed myself to react to another’s words when it calls my purpose into question.

I forgive myself that I have accepted and allowed myself to project my own abuse of life outside of myself and to blame others and judge others as abusers when in fact we all live in an abusive system, and thus as long as this system exists within the starting point of abuse, no one is able to claim any form of innocence, and yet within that I have the capacity to change myself to no longer accept the system as it is and to face any challenge presented to obstruct my way to changing the system to one that is best for all.

I forgive myself that I have accepted and allowed myself to attack others for having a lack of integrity, not realizing that the system that we have accepted and allowed has no integrity as evidenced by the thousands of children who starve every day and who are abused by those in positions of trust and care, and that integrity will never exist until it exists everywhere, and thus it is not integrity that one should stand by, but the principle of what is best for all.

I forgive myself that I have accepted and allowed myself to blame others for my failures and my limitations, not realizing that in doing so I actually place myself in a position of failure and limitation.

I forgive myself that I have not allowed myself to realize that business is constructed as a game with winners and losers, and that unfortunately we have allowed this game to control Life, instead of supporting all Life equally and utilizing business as a fun and creative way to experience Life.

I forgive myself that I have accepted and allowed myself to believe that I am weak and not able to compete in the game of business.

I forgive myself that I have accepted and allowed myself to believe that I lack the resolve and fortitude to succeed in business.

I forgive myself that I have not allowed myself to realize that the challenges I face in business are opportunities to make me stronger, to prepare me to handle greater challenges and to thus succeed in even greater ways than before.

I forgive myself that I have accepted and allowed myself to perceive others who do not cooperate in business as the enemy.

I forgive myself that I have not accepted and allowed myself to realize that all men and women are my brothers and sisters and that as I do unto them they will do unto me, and thus I commit myself to give to my brothers and sisters my very best, and if I think, feel, believe, or perceive that they do not, then I forgive myself and them as myself until this world is transformed to one where no abuse exist and everyone has every possible opportunity to experience the full joy and happiness of Life equal and one.

I commit myself to stand within the principle of what is best for all by stopping participation within emotions both in the moment through breath and through self-discovery within this writing process to prepare myself to handle greater and greater challenges that require stability in the face of the revenge of the go, and to have the greatest impact that is best for all within the time that I have left on earth.

If you find this blog to be of value and support, share it with others. Follow this blog and check back often to walk with me on this journey. Feel free to reach out! Let’s move together as one until all are equal! Until next time, “All the Best!”