Day 5: How to Use Emotions in Selling

Before we jump into the point for today’s post, I’d like to start with a little side point. Don’t skip ahead, this will be worth it.

FEEL GOOD NOW!

That is the secret to the Law of Attraction. But here’s the catch. If you only try to create this feeling in your mind and you try to GET this feeling for yourself, you are ignoring UNIVERSAL LAW. You cannot GET without GIVING. So, if you want to GET the BEST FEELING, then do what is BEST in every moment. Then you will be given the Best. And it is best to feel good isn’t it? But if your good feeling comes at the expense of another, it’s not best, and then you will not get the best. Feeling good is the natural result of doing what is best. That is the LAW OF ATTRACTION at its finest.

In sales training, law of attraction training, success training, etc you are taught to write down your goals. All successful people do this. In GIN, we are taught to write them down on white paper with blue ink and to focus on them day and night. Something ‘magical’ happens, apparently.

But look, here is something really MAGICAL. If you write down everything about yourself, in total self-honesty, and you examine every way in which you are not doing your best, thinking your best, feeling your best, and here BEST must be BEST FOR ALL, otherwise if you harm any part of the universe it will come back to you, give as you’d like to receive, but receive as you’ve given. Now, if you write out all the ways you are not the best you could be, and then forgive yourself on every point, and then write down exactly who you want to be, the best possible version you can work out, and you can have a buddy check it out and make sure you are not fooling yourself, then it’s like MAGIC! You will become what you write! Try it. That’s what the Journey to Life is all about!

I mean that alone was worth the price of admission!

Ok, now to the subject for tonight:

I have the fortune to have some of the greatest mentors possible. I did not figure this stuff out on my own. But I am generally a good student so I listen and I apply. Remember, knowledge without application is useless. Apply this and see for yourself!

Selling is no more, no less than the transference of feelings. I mentioned this yesterday. Now, so many people have a resistance to sales. You know what that means? YOU HAVE BEEN SOLD.

SUCKER!

The elite of this world are all salespeople. Everything in this world runs on money. Life is not all about money, but when it costs money to live, we must come to terms with this fact. That is why you must become RICH as HELL. Imagine what a hundred billionaires with principle could accomplish in this world. What does the US Presidency cost? A few billion? Donald Trump is proving that right now. You just need money.

So most people fear selling, because selling is the highest paid profession. There is virtually no limit to how much money you can make. So, if the key to power in this world is making lots of money, and the key to making lots of money is sales, doesn’t it make sense that those who have mastered the art of persuasion and influence would use their money and skills to prevent you from competing with them? So you fear sales, because you have been sold! We will discuss how that works in a moment, so that your greatest weakness will become your greatest strength.

We already addressed in yesterday’s post the key to sustaining success in selling, through finding a product or service that is Best for All. Now we will discuss some of the mechanics. Again Selling is the transference of feeling. At the moment everyone (read: 99.9999999% of people) are completely 100% motivated by feelings. Most of them are not aware of; it all happens at subconscious and unconscious levels. The advertisers understand this, which is why they hide naked women in coke bottle pictures. You see this over and over again and you are clueless as to why for some reason you are ‘attracted’ to coke. They do this type of thing all the time. So your feelings are your weakness. But realize if everyone is motivated by feelings, and you have a product or service that is Best for All, and you want to get people to use it so that they can become their best, then if you try to explain things logically, are they going to be motivated to act? No, because one, the education system has brainwashed them to not be able to have a single logical, reasonable thought outside of what the TV tells them to think, and two, they are not motivated by logic. They are motivated by feelings. Observe people in a bar hitting on each other. Does the guy who takes the woman home have the best logical argument? Of course not. He knows how to play on the right emotions.

So in sales, you have to spend enough time with someone to find out what are the points of feeling and emotion that motivate them. Remember, if you don’t do this, you will not sell. Everyone does it, but they do it to harm and abuse (whether they realize it or not.) But you have done your homework, and you are giving as you want to receive. If someone had the best thing for you, wouldn’t you hope they would be willing to manipulate you a little if it’s to your benefit? If you’re child won’t take the cure for cancer, would you say, “No, I don’t want them to die, but I just can’t manipulate them.” Of course not, you would do whatever you have to. So if what you have is best for a person you will do what it takes, because its BEST.

Now, here is the point many fear. They think that if they have to use emotions and feelings to sell, then they must be experiencing these emotions and feelings themselves. Some won’t care about this, but if you’ve been walking this process for some time, this may come up for you as  a resistance. But here is the key point to realize. YOU don’t have to experience or feel these emotions and feelings. You just have to get the customer to. How do you do that? Same way everyone does it. With words and pictures. You tell stories. A story is just a picture you paint with words that elicits emotions. For example, imagine that you have this beautiful delicious apple. Its looks so tasty and ripe. Inside this apple is a worm. You don’t know it but it’s in there. You take a big bite and crunch the apple in your mouth and then suddenly you feel this big juicy worm wriggling in your mouth. You can taste some of its slimy guts dripping down your throat and you start to gag, and then you start to vomit inside of your mouth and there’s the vomit and the guts and you are gagging… What are you feeling? I’m not feeling anything towards that. But it’s fun imagining how you are feeling. This is just an example. When I used the example of the child needing his medicine, I was telling a story as well. I bet you could paint that story even better with more detail and elicit more emotion. Give it a try.

So within this, you know your product is the best, you have done your research, and now you have a tool to elicit emotion. But why is it important that you do not have any emotion or feeling moving within yourself? Because then you can be manipulated. So when someone tells me they couldn’t sell a certain customer because they had this and this objection, the fact is the salesperson got sold. They allowed the customer to manipulate them.

So what is the key here. Going back to yesterday’s post, the point is to get to 100% clarity that what you are doing is Best for All. Then nothing can move you. Use this writing process. Sign up for DIP Lite to learn the tools of self-forgiveness, and self-corrective writing.

Here is the final ‘thought’ for today. The one who is emotional is the one who buys. Money flows to the one who is stable. Just like water, it seeks stability. That is why money is currency. Because the flow of water is the current. It is seeking stability. If you want to ATTRACT money then become the thing it is looking for: Stability, within the starting point of what is best for all. This will support you to remain standing no matter what Life or, god forbid, a customer, throws at you. Then as you stand within what is best for all, guess what you will receive? Again, the law of attraction says that you will attract what is best. Pretty cool, huh?

Become a person of integrity. Become a person of action. It’s easy to say you want to change the world, but what will you do about it?

If you find this blog to be of value and support, share it with others. Follow this blog and check back often to walk with me on this journey. Feel free to reach out! Let’s move together as one until all are equal! Until next time, “All the Best!”

Day 4: The Real Secret to Ultimate Success in Selling

You can go to seminar after seminar to learn sales techniques and those will probably help but if you want to jump into selling right now with little or no experience and be ahead of the game right off the bat, then you will want to read further. If you are already in sales and looking for an edge, then this is it.

Selling is no more, no less than the transference of feeling. (This is not the secret, just a well-known fact about selling, just to set the stage before we reveal the secret.) This is why advertising works even though we watch ads and think “What a stupid/annoying ad, I would never buy that from this ad.” And yet if no one is buying these products from the ads then why would companies spend millions of dollars on advertising? Not to mention the countless dollars spent on the image and brand consultants and the PR people and the marketing experts who hand craft the advertising to appeal in just the right way to your subconscious, so that without even knowing it you just know that when it comes to Kellogg’s Frosted Flakes, “They’re….”. If you live in America (and perhaps elsewhere), your mind will automatically fill in the blank. Is a Mac computer actually more hip and cool than a PC? No matter what your preference of computer you probably think that hip people who know nothing about computers use macs and only nerds use PC’s. That is the power of advertising. I mean, this is happening at levels we are not even remotely aware of, but the experts know how it works.

Now, do you have 50 million dollars to spend on advertising? No? Then that approach is probably not going to work for you. And even if you have it, you still have to compete for ‘attention space’ with all the other companies advertising.

So where does that leave us, the average person wanting to make a success as an entrepreneur or a salesperson? Well, that is why this secret is so important. It’s not only important to you and me individually; it’s the key to changing the world. Sounds like a grandiose statement, I know, but just suspend judgment, allow me to make the case and then evaluate it and test it for yourself.

The key, the secret, the answer, if you will, to Ultimate Success in selling is to find something that you know for certain, with no doubt whatsoever is best for all. You may not think there is any such thing, but I can assure there are such things, however you will have to keep reading these posts to find out what they are. If you are really looking you will find them without my help anyway.

Ok, enough teasing on that point. Let’s examine the statement above. This is not just theoretical, by the way. I have tested it myself. I have proven it to myself. I observed others doing it, and I wanted to see if it was just something unique to that person(s) or if it was applicable no matter what. So, you will have to prove it as well. But first lets look at why you would want to test it.

One of the main problems that sales people face, especially in the beginning of sales, which is why most people quit before they ever actually begin the real learning process necessary, is a fear of failure. This fear can take the form of fear of rejection, but it all comes down to the same point which is fear of not succeeding at what one sets out to do. Now, no matter who you are you are not going to sell every person that you present your product or service to. You will fail at times. But the real point is that those who succeed, in the end, are those who never give up.  Why is it so important, then that the product or service you sell be best for all? Because when you are clear, when you are certain, that what you are offering is best for all, you will not be controlled by fear, and if/when any fear does come up, you will be able to move past it. Read my previous posts on principle as well to support you within grasping this point. If you know that you have ‘done your homework’ so to speak then when you ask someone to pay for what you are offering, then you will have no feeling of guilt. Guilt about taking someone’s money is a very challenging point for some salespeople to overcome. But if you know, not believe, but KNOW, that beyond a shadow of a doubt, that what you are doing is best for that person and everyone else, then you will not be controlled by guilt. And if guilt comes up, which it probably will because of your pre-programming, thanks to those selling an abusive education system to the world currently, then you will be able to look at the guilt square in the eye and stand up to it and kick it to the curb. If there is any doubt that what you are selling is not best, then when that guilt comes you will not be able to stand up against it. It will come again and again and each time you will not be able to face it and therefore it will grow in your mind like a virus until eventually you will find that you simply cannot go on with what you are doing. This happens to many salespeople. I’ve seen it with some of the best, who make millions and eventually it all comes crashing down. Some turn to spirituality and fall for the trap of believing money is evil. Some, sadly, have the ability to despite selling a product that is not actually best, to suppress that so much that they can have levels of success many would envy. But they usually end up having a big fall at some point. Look at Steve Jobs. And I mean, we are all going to die some day, and you have to wonder whether there will be a point after death where you will be called to answer for your actions on earth. Are you certain there isn’t?

When you find that point that is best, you must grab it and run with it. Don’t hesitate. Don’t waiver. Don’t stall. Grab it and move. Be a champion. A Champion for Life. A Champion in the Best sense of the word. Be a salesperson of integrity, one who recognizes that one gives what they receive, and that if they want the Best, they must give the Best. It’s that simple. Is this making sense? Sure, you may find some justification for why you don’t really care, as long as you make money, and sure you can do that, but it’s going to be a lot harder. You will have to find ways to suppress your guilt or worry or fear, instead of being able to simply move past it, knowing that you did your very best.

A principle in the self-development, law of attraction circles is ‘Feel good now.’

Well, is there any better way to always Feel good now, than to always do what is best. Then there can never be any doubt or guilt about feeling good. Feeling good is not actually a feeling; it’s a knowing that you have done your best. It’s a realization of fulfillment as an individual. It’s the gift one receives as one gives their best to the world. Is this becoming clear now? Do you want to be a person of integrity? Do you want to be a person who can look in the mirror and know that you have respect for yourself and everyone else, not because you demand it, but because you COMMAND IT.

Do your research. Find what is BEST for ALL and SELL that to the World. This world runs on money. If you, like me, have that feeling deep down that all is not well in this world and you want to do something about it, then realize that you must become RICH. You must support others to do so, those that are in a position to do so. He who has the gold makes the rules. Let’ s get rich together by selling the world on Changing! Let’s sell the tools that will support people to take responsibility for their lives! First and foremost, you must sell yourself on changing. That is why this writing process is so critical. It supports you in those moments where the pre-programmed doubt and fear come up. It’s like magic. Investigate the Journey to Life and begin with yourself, and prove to yourself that you can support others.

Keep reading as we investigate the tools that are best and as we walk this journey together we will both be able to meet at the end as equals and look back at our lives in satisfaction knowing that we did the very best we could given the circumstances. And let us be able to rest in peace knowing that we have left the world a better place than when we arrived.

If you find this blog to be of value and support, share it with others. Follow this blog and check back often to walk with me on this journey. Feel free to reach out! Let’s move together as one until all are equal! Until next time, “All the Best!”

Day 3: Adhering to Principle in Decision Making

What is the role of principle in making decisions as an entrepreneur? Let’s first take a look at how one would make decisions when there is no adherence to principle. In business, and in life, challenges come up. Disputes and conflicts arise and in these moments we are called to make decisions that will have consequences not only for our business or our own personal lives but also consequences for the lives of others.  The more successful one is at creating and expanding a business, then the more people’s lives one will affect. So, as a businessperson, one has a tremendous responsibility to make sure that one is making the right decision. And what is ‘right’? In the greatest possible context, ‘right’ would mean ‘what is best for all equally.’

So if a dispute or conflict arises and we throw our principle out the window then obviously the decision made will not be the best one. For example, let’s say one is looking to sign an important and lucrative contract with a new client. Now let’s say this new client is showing signs of doubt about entering into the contract. At this point, one has two options, to go into fear and then make decisions within that, or to remain with the principle of what is best for all and to make decisions within that context. In the self-development circles, one commonly hears that to be successful, one must always remain positive. People misunderstand this concept and take it to mean that they should avoid all negatives.  What it should be understood to mean is that one should always keep one’s goal in mind and to take any situation, whether positive or negative and find a way to use the situation to advance further towards one’s goal. Now, this says nothing of principle, so obviously if your goal is to sell a product that harms people, one could still apply this concept and it would support them to succeed within the limited context of achieving this limited goal. If we use our common sense, we can easily work out that if one does something that harms others, it will eventually create a consequence that would bring harm to oneself. This is the principle of giving what one would like to receive. The fact is that we receive what we give, whether we like it or not. It goes both ways with no regard to whether the giving is best or not.

Now, to get back to the point of  ‘remaining positive’ in the context of decision making, it is easy to fall into the trap of trying to avoid the negative and within that altering one’s decisions and losing sight of one’s principle. Within this, the tendency is to make a decision that is not best and at some point manifesting a consequence that is ‘negative.’ Thus by trying to avoid the negative, we create it.  So the point is not to ‘remain positive’ or to ‘avoid the negative’ but rather to remain neutral and stable within one’s principle. It may be that one must walk through some rather uncomfortable or negative experiences because one has chosen to move according to principle rather than some limited goal like chasing money only for example. Not that there is anything wrong with money, per se, but when one disregard principle and only go after money then one’s decisions will bring harm to others and through the principle of give and receive, bring harm to oneself. For further perspective on this point, I suggest to read this blog post: The Natural Learning Ability of the Human.

Another point to consider here is that adhering to a principle also frees one to a certain degree because one is not constantly bending to circumstances. Obviously as a businessperson, one must respond to circumstance, however one should never allow circumstance to dictate one’s choice. Choice is either aligned with what is best for all or it is not. That doesn’t mean it will always be easy to recognize the right choice, because so much of our thought process and therefore decision making is a programmed from birth to always lead to the choice that harms and abuses. So obviously this is why this writing process is so important as well as having someone to cross-reference with and support one with making sure that one’s reasoning process is not flawed. In terms of judging whether it is flawed or not, we must simply sit and work out whether a choice or line of reasoning leads to the best possible result or whether there is some form of abuse or harm that could be avoided. This does require effort, but as an entrepreneur, we should become accustomed to effort as nothing moves without it. Effort should become our close companion. Our world is not currently designed in a way that is best, therefore if we are aligned with the principle of doing and creating what is best for all, then of course we will have to apply tremendous effort, because only that which is programmed and automatic will be easy. So we will have to apply effort in alignment with our principle until we alter reality enough that it becomes programmed in the way that is best. Business is currently THE TOOL to alter reality, along with its auxiliary components of government, education, media, etc, but the fact is that reality moves and molds according to the flow of money. Obviously if we can combine business with education and align it with what is best for all then we will be able to move reality in a way prepares future generations to take responsibility for their lives and to thus be able to not only walk through the consequences we have created but to also be able to live in a better world without screwing it up as we have done.

So to close the point, one must not allow oneself to fear facing the negative. If one react and try to avoid a negative outcome, it will only cause one to act within the polarity and then become subject to the up and down energy cycle discussed in Day 1: Structure vs Energy. What I have found is that when the reaction to a potentially negative situation comes up, to first breathe and allow the energy to dissipate. Then I take a step back within myself and allow myself to first see what are all the possible decisions I could make and then to play out the consequences of those decisions as best as I can. Within this, no scenario is ‘off limits.’ If there is a fear that I will lose a contract, for example, then I allow myself to play that out as if it were going to happen and to see who I would be within that decision. Only once I have looked at the best case scenario as well as the worst case scenario and all scenarios in between, and removed any emotional reaction from within, then I look at each point and see which is most in line with the principle of what is best for all. In other words, how does each decision potentially affect all involved. By sticking to this process I am able to make the best possible decisions within my business and therefore have the best possible effect in reality. By not shying away from examining the negative I allow myself the opportunity to find out what really is best, not just from a short term, personal context but from the widest possible context. Clearly this is a major problem with the way many publicly traded businesses are run where the most important factor in a decision is whether it will bring short term profit without considering the long term consequence for everyone else on the planet. For business to be used as a tool to bring about a better world, it must be aligned with the principle of always acting in a way that is best for all. It may be difficult for some to hear, because the attractiveness of living for money and comfort is so ingrained within us, but at the end of the day one must determine what one is willing to stand for. So the question is then: Who are you?

If you find this blog to be of value and support, share it with others. Follow this blog and check back often to walk with me on this journey. Feel free to reach out! Let’s move together as one until all are equal! Until next time, “All the Best!”